Digital marketing campaigns provide marketers with a full view of how their ads are performing from start to finish, unlike traditional ads that cannot be tracked easily.
There are various free online courses that teach students the fundamentals of digital marketing, such as Facebook Blueprint and Google AdWords – two platforms which provide extensive learning opportunities for beginners.
1. Read Blogs
There are various free internet marketing blogs which offer invaluable insights into current digital trends. Subscribe to one of these blogs and read its daily articles in order to learn digital marketing for free!
Quicksprout provides an in-depth series of guides to help you master all aspects of online marketing, while Search Engine Journal blog features insightful posts covering SEO strategies and PPC ads.
SEMrush offers frequent webinars on SEO and PPC to further hone your digital marketing skills.
2. Watch Webinars
Webinars are an effective marketing strategy to engage leads and spread content. Webinars can be streamed live to any device and added easily to a company’s social media feeds; further increasing sales and brand recognition.
Participants of webinars must first register, then receive an email with an invitation link to join. Alternatively, they can add it to their calendar so they can watch later at their leisure.
Optinmonster offers free digital marketing courses tailored for beginners and advanced users alike, covering topics such as writing, PR and marketing analysis. Their certification options can also help add credibility to your resume.
3. Enroll in Free Online Courses
There are various free online courses that can assist with digital marketing education, including LinkedIn Learning’s series of digital marketing courses that you can take at a pre-scheduled time and must be completed before the end of each month.
An alternative option available through Coursera is enrolling in its specialization programs. Each specialization entails taking six courses at your own pace and schedule.
Alison will teach you how to write copy that draws people in and persuades them to buy your product or service, including a quiz at the end of each lesson to test your knowledge.
4. Join Facebook Groups
Facebook Groups provide an ideal environment for learning digital marketing. Join groups specializing in specific niches like social media, content marketing and SEO and form a community of like-minded people that can help expand your business.
Marketing brings your product or service into customers’ consciousness, which makes marketing such an integral part of business operations. Staying current on cutting-edge strategies is therefore vitally important – which is where Facebook groups come in handy: these forums serve as watering holes for marketers with plenty of experience as well as SEO gurus to spark dynamic discussions.
5. Join Digital Marketing Forums
As a digital marketing agency, staying informed on current trends and strategies is of utmost importance. One effective way of doing this is joining forums where relevant discussions take place – an excellent opportunity to gain new ideas!
This domain names-related forum features various discussion threads to help you gain a greater understanding of this subject, while providing an ideal venue for reaching out and asking any queries of members, including experts within the community.
Another excellent place for digital marketing training is LinkedIn Learning Portal, with free courses that cover an array of topics. They feature short, focused courses for maximum efficiency.
6. Join LinkedIn Learning Portal
LinkedIn Learning Portal offers several free marketing courses online to help you gain an edge in digital marketing and become more competitive in the job market.
As an example, you could enroll in a course on influencer marketing – this strategy involves working with influential bloggers, Instagram celebrities and Twitter users to promote a brand. The course will teach you how to effectively implement this tactic into your own business.
LinkedIn Learning Portal also offers a program to assist with finding your first job in digital marketing, consisting of bite-sized videos and quizzes which can be completed at your own pace.
7. Join Facebook Groups
Facebook Groups offer one of the best digital marketing strategies to increase and drive relevant traffic to your website and thus expand and boost sales for your business.
Utilize a pool of wisdom compiled and assembled by experienced marketers as well as promising upstarts to stay current on trends and tactics. This will ensure that you remain ahead of the competition.
Facebook groups allow you to network with people of different experiences and expertise levels, creating a sense of community while sharing knowledge among members.