The best trade show booths are those that have the right set-up to attract the right clients. They should be open and spacious, with room for salespeople to meet and interact with customers. This will make people more likely to stop by the booth. In addition, they should have a map that shows where they can find your booth.
The Nutrex Research booth had an eye-catching, large banner. It even had a Twitter-activated vending machine that offered small prizes to visitors. This booth was designed by Rockway Exhibits, a company specializing in large exhibit spaces and interactive displays. It was a big hit at the conference, and featured a video wall and interactive displays that captured the attention of attendees.
One of the best trade show booth ideas is to tap into people’s vanity. A photo op is a great way to catch people’s attention and give them the opportunity to talk to you. A bridal photo op is another great way to attract attention. OC Flower Walls created a beautiful floral wall as a backdrop.
In addition to a meeting room, many companies set up a meeting area or interactive exercise related to their brands. This makes the space feel bigger and makes visitors more engaged. Virtual reality is also a popular choice for small exhibit spaces, and allows exhibitors to showcase a digital display. It is also a great way to engage customers and attract leads.
The location of a trade show booth is also important. A booth near the entrance will receive the most traffic flow and views. However, this is a busy area at trade shows, and many attendees may find it uncomfortable. Choose a quieter location if you can. It’s also important to make sure that you’re not directly adjacent to another booth.
A great trade show booth is close to restrooms and cafes. These areas will generate high traffic and high engagement. You can also set up raffles or giveaways and streamline the process to ensure that participants will be able to enter and pick up the prize. During lulls in programming and traffic, you can hold demonstrations and special guest signings. This will attract more potential customers and make your booth look more cool.
While it is easy to cut corners when setting up a trade show booth, you should always remember to invest in the best possible design and equipment. It will definitely help you gain more exposure and build professional connections. Furthermore, it will be a great platform to showcase your products and services. With the right ideas, you can create the best trade show booths possible.